When Andrei and Lisa, founders of Cartloop, an SMS marketing app, first came to Durran, their struggles revolved around finding an efficient growth strategy for their startup. We ran a 3-day Growth Sprint workshop that generated 9 growth experiments and a fresh new vision by combining resources from two excellent books — Sprint and Hacking Growth. Read on for the entire process.

TL;DR

  • Outcome: Combining Growth Hacking with Design Sprint, Durran helped Cartloop find new ways to innovate in their market, attract new customers, and increase retention.
  • Format: 3 Cartloop members & 1 Durran facilitator. All online, using platforms such as Miro and Zoom.
  • Project duration: 3 days — from figuring out the…

Here is the story of how an EdTech company used Design Sprints in their quest to revolutionize the Traditional Public school system. Ultimately, it will be known as the story of how we ran a Durran Design Sprint to help a local company that serves 650+ schools and over 100.000 users rethink their platform and redefine their target audience.

TL;DR

  • Project duration: 3 weeks (from concept until it was turned over to the development team)
  • Goal: Redesigning the current platform and improving the user experience; however, we ended up rethinking the target customer and the platform from the ground up while testing new ideas.
  • Interesting information: The entire Sprint was…

Here is the story of how an EdTech company that serves 650+ schools and has over 100.000 users ran a Design Sprint to rethink their platform and redefine their target audience in their quest to revolutionize the Traditional Public school system.

Hi. My name is Daniel, and I’m a Founder & Lead Product Designer at Durran. Before starting my own agency, I worked as a Product designer for 9 years, either in-house or as a freelancer, helping companies ranging from early-stage startups to enterprise businesses, across domains such as Technology, Healthcare…

Short guide on what and how to measure for your startup, so you can keep track of what’s important.

Customer Acquisition Cost (CAC)

CAC measures the cost of acquiring a new customer.

CAC = (Marketing + Sales Costs) / # of Customers acquired

Customer Life Time Value (LTV)

LTV is how much you expect to earn from a customer during the time they are with your company.

LTV = (Average Purchase Value x Average Purchase Frequency) x Average Customer Lifespan

For a viable SaaS or other form of recurring revenue model LTV should be about 3 x CAC

Monthly Recurring Revenue (MRR)

MRR is simply how…

Daniel Andor

Founder & Lead Product Designer @ Durran / http://durran.co/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store